The Gazette
No.3       March 2025
Frock & Frill Advertising Photo Shoot á la “The Great Gatsby”
Immortalised by the classic film, The Great Gatsby, the 1920s will always be remembered as a daring, flirtatious and celebratory era of female fashion rebellion. 
The main intention of this shoot was to connect the old and the new. As Marie Antoinette’s “Minister of Fashion”, Rose Bertin, once remarked: “There is nothing new except what has been forgotten.” Therefore, original 1920s dresses from Lambert Hofer’s collection were mixed with new Frock and Frill styles. And, as you can see on modern catwalks, recreating historical fashions can be a most contemporary form of artistic expression.
the great gatsby themed advertising photo shoot by vintage fashion stylist and art director katalina sasdy. two ladies in original 1920s, pink lambert hofer dresses standing in front of a white garden gate surrounded by green plants. they are wearing brown and black fur stoles with silver and red shoes. one of the ladies is holding in her hands a louis vuitton bag. the rest of the group is waiting for them in the background on the terrace.
original 1920s dresses by Lambert Hofer
there are three evening dresses in the picture, an ankle-length black dress with gold and bronze embroidery, a dress made of beige silk with gold and turquoise tinsel. the gold tinsel was used to make three roses. the last dress is made of turquoise silk with silver pearl embroidery and a bow at the lower waist
original 1920s  dresses by Lambert Hofer
the great gatsby with leonardo dicaprio. movie poster with all actors in 1920s outfit.
the great gatsby inspired advertising photo shoot by fashion historian and vintage stylist katalina sasdy. a lady is lying on the floor leaning against an armchair in a grey chiffon frock and frill dress and red leather shoes by zara. she is covering her forehead with her outstretched arms.
1920s dress by Frock & Frill
The Costume House Lambert Hofer
„The First-Costume-Rental-Company Lambert Hofer” was founded in the year of 1862. Today this traditional Viennese company still remains in the family and carries on with the production and rental of historical costumes throughout all eras in finest quality. Lambert Hofer is pleased to fulfill the individual demands and visions of fashion designers, costume designers, producers and directors from all over the world for movies, television and theatre.
CREDITS: Photographer: Milena Krammer; Location: Retro-Spectiv KG; Fashion Art Director & Stylist: Katalina Sásdy; Models: Silke Aschenbrenner, Louise Schwed & Husband, Manuela & Daniel Capek; Costumes: Frock & Frill, Lambert Hofer GmbH & Co. KG; Louis Vuitton, Zara; Hair Stylist: Katharina Salentinig